About Us

Likio is an independent designer brand founded in Hangzhou in 2022 by Jozy, a designer who graduated from the China Academy of Art and the University of the Arts London. The brand name took inspiration from the words “you” and “unique,” symbolising individuality in all its vibrant forms. Its light and natural tone reflects the soft and lively essence of the brand.

Since its founding, Likio’s designs have been defined by a sense of creativity and emotional warmth. Through playful collage-like compositions of rich colours, delicate textures, and expressive details, the designer reimagines traditional silhouettes and forms. Each piece is completed with thoughtful handcrafted touches that bring warmth and character to every accessory.

Likio believes in the power of colour, curiosity, and creativity. Together, they shape an honest emotional language within each creation — encouraging effortless self-expression while inspiring a more vibrant and imaginative way of living.